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Identity Designed #003
When I think about past decisions, about what else might’ve been, I like to remind myself of the above quote from the excellent little book, It’s Not How Good You Are, It’s How Good You Want to Be, by the late Paul Arden.
As always, many thanks for reading.
Latest from Identity Designed
Alon Shabo continually pushes the boundaries of traditional pastry-making. “The packaging design, as well as the shop’s interior, are carefully curated to create a unique and memorable customer experience, driven by colour and shape.”
Nashville’s Hermitage Hotel has hosted everyone from presidents and celebrities to suffragettes advocating for women’s right to vote. “We began by creating a custom typeface for building a strong and memorable rebrand for the Hermitage.”
Imio is on a mission to increase agricultural productivity by harnessing the intelligence of living microbes. “The wordmark blends a clean sans-serif with natural line forms, while the system’s colors and imagery toe the line between fields and the lab.”
And from Logo Design Love
Clarence Hornung (1899–1997) was an American printer, publisher, typographer, and designer of logos and trademarks. In 1930, Caxton Press published the book Trade-Marks Designed By Clarence P Hornung.
A little symbolic history from the archives with these hobo signs and symbols. Hobos criss-crossed the United States, usually by freight train, jumping into boxcars as trains pulled away from their stops or slowed at bends in the track. The system of symbols offered directions, help, and warnings.
And some design insight behind every child’s favourite plastic brick, the evolution of the LEGO logo. The red, white, yellow, and black mark is synonymous with one of the world’s largest toy manufacturers, but it didn’t always look as familiar as it does today.
Last, not least…
Paula Scher on why and when it’s worth working for free.
There’s a resources page on Identity Designed, where you’ll find specialists who’ve been featured throughout the 500+ case studies. Might be of use?
Here’s Saul Bass sharing advice for design students.
Some time ago I wrote a few thoughts on late client payments, sticking to the brief, and the value of design. I might edit and republish some of my more useful posts here on Substack.
“Our only competitor is our own past performance.” — Michael Wolff
Currently reading World Without Cancer, by G Edward Griffin. A fascinating book that everyone should pick up.
Take Five, with Dave Brubeck.
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