Identity Designed #007
Discover more from Identity Designed
The Process (in bookstores next year) has been edited over the past month or so. I’ve just set the index pages, and we’re down to the last tweaks and corrections. 240 pages, almost done. I’ll keep you updated.
As always, many thanks for reading. I appreciate you being here.
Features from Identity Designed
SeidrLab is a tech company specialising in AI, machine learning, and bespoke software products. “Drawing inspiration from the ancient Norse art of Seidr, renowned for its prophecy and transformation, our team crafted a visual identity that reflected SeidrLab’s essence.”
Founded in 1770 by a 25 year-old, John Jarrold, the roots of the Jarrolds business were in shopkeeping with a grocers and drapers. “By completely redrawing the lion from scratch, we were able to craft a new, more iconic and fit-for-purpose brand mark that performs more effectively at varying scale across all channels and applications.”
Lick, a favourite from the archives. “Our primary challenge was to craft a brand that was as aspirational as legacy paint brands, but that also connected with a more youthful audience.”
And from Logo Design Love
Dan Clarke of Arkotype curates Game+Logo, a wistful Twitter profile featuring logos, wordmarks, and monograms from the video game industry.
Logo Rewind, by designer Darren Leader, is a book about the visual language of Medieval Norwich, England. It preserves the city’s medieval “logos” and documents the history of Norwich’s impact upon the earliest era of commercial branding.
From the archives, the Atari logo: behind the fuji. “While other logo designs of the era have spawned mythologies and lengthy design criticism, the origins of the Atari logo are still wrapped up in some mystery, adding to the mystique of its designer, George Opperman, and the iconic mark itself.”
Last, not least…
Leap before you look (last days of the Kickstarter campaign) is a book on the creative legacy of Michael Wolff. Words by Tom Lynham, designed by NB Studio. Michael was interviewed about it for Katy Cowan’s excellent Creative Boom.
The trailer for puzzle adventure game Cocoon looks gorgeous.
Tobias van Schneider with a pertinent read on why no app is free.
Writing for Creative Bloq, Antonia Wilson invited me and a few others to comment on the strongest logos of the 1960s.
I’ve heard other designers say single-letter logos are too obvious — an easy way out. I can understand to an extent, but as Nadine Chahine briefly shows for ILT, such monograms can also be quirky and full of character.
The Book Cover Review is worth a look.
Great Irish writer and commentator John Waters wrote an intriguing review of David Baddiel’s book The God Desire. “How is it possible, with so much to wonder at about life and existence, to become fixated on nothingness as though this were the default state of being?” The Loss of Wonder Leads to Secularism.
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