It was about 25 years ago when I first bought one of Rockport’s design books. Back then I had no idea I’d go on to team up with the renowned publisher to bring my own writing to market with ID (2019).
And now I’m delighted to share that I just received an advance copy of my second book with Rockport, a 240-page hardcover titled Identity Designed: The Process.
Identity Designed: The Process
The book guides you through the four fundamental stages of the design process: research, strategy, design, and implementation. Written for a diverse audience, from design students to professionals in a range of roles, I’ve drawn upon my 20-year experience as an independent designer to help you succeed in crafting and managing impactful visual identities.
Also featured throughout are compelling case studies from top-level design studios such as Frost*collective, Pentagram, Bond, Bielke&Yang, Manual, DutchScot, and many more. These case studies serve as illuminating examples of how to apply effective identity design principles in everyday contexts.
Whether you’re a student or teacher looking for an updated reference, professional designer wanting to grow and refine your skills, a design enthusiast seeking inspiration, a marketing expert needing to improve company communications, or a business owner aiming to enhance your brand’s visual presence, Identity Designed: The Process will help you make intentional creative choices to positively shape and transform the visual world around you.
Kind contributors
Much respect to the following studios who shared their valuable time and expertise to add to the book.
Baxter & Bailey (Brighton), Behalf Studio (Saigon), Bielke&Yang (Oslo), Bond (Helsinki), Christopher Doyle & Co. (Sydney), Classmate Studio (Helsinki, Budapest), Common Curiosity (Birmingham), Counter Studio (Bath), DutchScot (London), Eight (Hong Kong), Frost*collective (Sydney), M — N Associates (Saigon), Manual (San Francisco), Paul Belford Ltd. (London), Pentagram (New York), Reed Words (London), Standard Projects (Melbourne), Studio More (London), Supple Studio (Bath), The Click (Norwich), The Made Shop (Denver), and TOOOT (San Francisco).
In addition, the book highlights inspiring thoughts and practical advice from a selection of renowned creative professionals, some sadly no longer with us. In these cases I’ve used words from elsewhere — a quote here, a diagram there — but I have a huge amount of admiration for these people and their wide-ranging experience and wanted to at least give them a mention.
David Abbott, Richard Baird, Saul Bass, Michael Bierut, Ian Cartlidge, Jim Davies, Rob Duncan, Blair Enns, Ken Garland, Bob Gill, Milton Glaser, Seth Godin, Stef Hamerlinck, Jessica Hische, Russell Holmes, Mark Hopkins, Michael Johnson, Andreas Friberg Lundgren, Marty Neumeier, Al Ries, Paula Scher, Ben Terrett, and Alina Wheeler.
For production finish, the cover’s printed one-colour (PMS Black) with an overall matte lamination, a spot gloss ultraviolet varnish, and a subtle deboss on the circle. The inside spreads are printed four-colour using Toyo inks, with Smyth-sewn binding and square spine.
Available for pre-order
Pre-order today, shipping in May/June 2024.
Amazon.com
Amazon.co.uk
Amazon.ca
Quarto (Rockport)
Waterstones
Barnes & Noble
Your support
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Just pre-ordered the new book. Super excited to get it in the coming weeks. Congrats David on your new book. A big addition to my design & branding library. Regards, Tom