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Mary Carnahan's avatar

I'd keep the LOVE. "Logo Design" is generic and ubiquitous. "Love" lights it up with the alliteration, and it's punchy. You might be more tired of that wording than others are.

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David Airey's avatar

Thanks for sharing, Mary. I agree with you about “Logo Design.” One of my favourite design book titles is A Smile in the Mind (content’s brilliant, too).

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Raigo Lilleberg's avatar

Would love to see (and read) that updated third edition, but at the same time very keen to see you exploring and sharing (maybe writing) something new?

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David Airey's avatar

I appreciate that, Raigo. Been busier than usual these past months so a lot to share. Hope all’s well.

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Trish Schaefer's avatar

"Logo Design Love" is your brand and it works for you. You know how branding works. No one is saying you can't rebrand, but don't generalize yourself too much or no one will recognize you as you.

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David Airey's avatar

Thank you, Trish. Your support has always been appreciated.

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Ralston Vaz's avatar

What's logo design without the 'love' for the craft? I've long appreciated that lens through which your book looked at the hard, complex work of designing compelling, memorable, meaningfully suitable marks.

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David Airey's avatar

Definitely one of those professions you get into because you love what you do. Thanks very much, Ralston.

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