Identity Designed

Identity Designed

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Identity Designed #014
LDL the third, fictional brands, 404 pages, and the making of Resonay. A few of the things worth sharing this month.
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Identity Designed #001
Projects by Blok, Behalf, and DesignStudio. With the Graphis design archives, and the late, great graphic and logo designers Armin Hofmann and Karol…
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Identity Designed #013
With this first newsletter of 2025 I thought I’d share a positive note for my fellow designers searching for new work, from a 2012 speech by Neil…
Identity Designed #008
Projects by M — N Associates and Lantern. With a look behind the scenes of the new Wonka logo and a brief feature for Tony’s Chocolonely.
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Identity Designed #005
Projects by M — N Associates, Heyholm, and 5.5. With the Guinness harp evolution, Vinyl Records, and Bibendum, the Michelin Man.
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Identity Designed #009
I’m delighted to share that I just received an advance copy of my second book with Rockport, a 240-page hardcover titled Identity Designed: The Process.
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Identity Designed #006
Projects by Universal Favourite, Common Curiosity, and Tofu. With the meaning behind the Paris 2024 logo, tasty packaging for wine brand Uovo, and why…
Identity Designed #004
Projects by DixonBaxi, Nomad, and M — N Associates. With Paul Rand’s Ford logo, Flipper by Red Dot, and the evolution of the NASA logo.
Identity Designed #003
Projects by Ark, Mucca, and G—W Studios. With Clarence P Hornung, hobo signs and symbols, and the ubiquitous LEGO logo.
Identity Designed #007
Projects by Mubien, The Click, and Two Times Elliott. With nostalgic video game logos and the marks of medieval Norwich.
Identity Designed #015
Many thanks to everyone who voted in last edition’s poll.
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Identity Designed #012
Future editions are likely to include more about life as an independent designer (finding clients, project insights, resources, the occasional…
© 2025 David Airey
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